ACN Phone Cutting Edge But Marketing Is Old School
ACN started in 1993 and has grown into the planet’s biggest direct selling telecommunications company. Their products range from the ACN video phone to wireless service and wireless phone to long distance service. They are mostly known for the ACN video phone which can connect people across the globe through video and voice.
ACN has jumped on the home business turnip truck. They rely on the network marketing model to promote and sell their products. Their style to marketing their products is through a downline of representatives who sell the products by sharing them with people they know such as family members, friends, co-workers and other people they have contact with.
This form of marketing has moved ACN to the top of the list in their market. Since 1949 network marketing or multi-level marketing has been a popular way for many companies to move all kinds of different products. It seems today that anything and everything is being sold through network marketing.
ACN is growing really well but I have a beef with them. With the resources ACN has in way of technology you would imagine they would come up with marketing training for their reps that was more current and tuned to reach the masses.
First I must inform you that I am a full time network marketer and my key focus is on marketing online to grow and expand my business. As I mentioned, ACN uses the multi-level marketing style but teaches their reps old sales strategies. What most people don’t know is the old style of of hunting down friends and relatives and creating a warm list is already a thing of the past and has already become very ineffective in growing a big downline. This is the #1 reason most people fail to make money in network marketing.
Here is an example. Think about a small business. Let’s use a pizza shop for example. Suppose you owned a pizza store and you invited every one of your friends and your family to come out and purchase a pizza every couple of weeks. That might sound great but what about the days when your friends and family don’t want pizza? If they don’t come in these days then there won’t be many sales. My point is you need more that just your friends and family to grow a business. What you actually need is a constant stream of customers flowing through your doors every single day.
This concept also applies to MLM. The trainig you get with ACN is to make a list of all the people you know and drag them to a business presentation where they will be sold on the product and the business plan. This could work for a little while but you will soon run out of people to talk with. Your business begins to die due to lack of prospects. There are not many people that are connected with enough people to keep their business afloat for a long period of time. You must do marketing if you wish to keep your business growing and you need a fresh supply of leads every day.
One of the most lucrative ways to advertise a business is to promote on the web. All businesses are using the power of the internet to reach potential customers. The odd and amazing thing about ACN is they try to keep their representatives from harnessing the power of the internet to build their business. I know this first hand because I have conversed with many ACN reps who told me that their upline told them that using the internet to find leads was a waste of time. This is completely untrue. Distributors on my team have so many leads that there is not enough time in the day to call them all.
Why wouldn’t a company like ACN with all their technology want to apply a modern strategy to their marketing approach? What they would rather do is promote an old style, ineffective marketing technique from the 90’s and gloss over the fact that 97% of their reps are having zero success. So I have to ask the question, “Why not teach your reps how to market so they can grow their business and earn a healthy income?” I suppose that the leaders at ACN don’t comprehend how to use the internet and are afraid of it.
I shouldn’t blame ACN because this problem spans the entire MLM industry. I have yet to meet a a company that teaches actual marketing. I can tell you right now that calling your warm list is not marketing. When you have marketing in place the leads call you and chase you down. This style of building your business is not mentioned in the MLM world. It’s time for the industry to get caught up with current times.
I show people how to market their business online and have found that this is the best way to generate a flow of prospects that will allow you to build a huge business over time. Visit the links below for additional information on my marketing techniques and how you can use the power of the internet and literally explode your business on auto-pilot. This will work for ACN and any other multi-level marketing you want to grow.
Get the full details on ACN Phone Marketing. Scott Marvin is a professional online marketer. You can find out more information on his free marketing resources at MLM Extreme Growth. $1995 worth of free marketing training.
Tags: 2009, ACN, acn digital phone, acn phone, acn video, acn video phone, service, voip, wirelsess
Entrepreneur | admin November 13, 2009
